Hospitality, expertise, skill, tradition, passion… the alliance of these values sums up the spirit of the House of Michaud. This spirit has already been embodied in four generations at the Place Pury, in the heart of watchmaking capital Neuchâtel, and more recently in the prestigious Swiss alpine resort of Verbier. The vocation of the Michaud family has always been and will always be to share its passion for the most beautiful timepieces, as well as for the most creative models dreamt up by jewellers from all over the world.

MICHAUD Neuchâtel

The recently renovated boutique is pervaded by a new design and atmosphere that reflect the signature codes governing the House style of appealing to and welcoming clients. The reinterpretation of the historical space in a resolutely contemporary spirit sets the stage for a central pivotal element – a vast ellipse towards which one is magnetically drawn, before being irresistibly attracted by the enchanting display windows that both reveal and conceal a star product from view. The House loves to offer a blend of genres, as well as a combination of techniques and eras. The central ellipse is both imposing due to its size and gentle with its sinuous curves. Wood rubs shoulders with more innovative materials such as silver leaf. Anthracite organza brings a modern touch to the overall look.

The architectural concept and materials give pride of place to light. Through its understated approach to interior design, Michaud expresses its determination to make the jewellery and timepieces the stars of the show. Each one is exhibited in a warm setting, enabling the gold and diamonds to glow and sparkle in all their dazzling radiance. The Rolex section of the boutique provides its watches with a setting that is true to the brand’s codes of aesthetics and quality by marrying shapes, materials and colours in a manner that is both elegant and distinguished.

Today as ever, the fundamental codes of the House are conveyed through each and every detail. The flair for welcoming customers; the ability to highlight fine craftsmanship; the capacity to nurture appreciation of excellence. A tradition. A passion.


Montag – Freitag: 09:00 – 12:30, 14:00 – 19:00
Samstag: 09:00 – 18:00
Sonntag: geschlossen

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